Yearly Botox growth measured by the number of people who have had Botox or Juvederm at least once per year at our Modesto Botox Office: Surgical Artistry. 2014 data.
Basically, this is the growth of different patients seen per year at my Botox Practice in Modesto. It doesn’t matter if the patient comes to the office one time for that year for Botox or 100 times. Well, I’ve never really had a patient come to our Modesto office 100 times for Botox.
The numbers come out of a computer program provided by the Allergan company (makers of Botox and Juvederm). The computer program is the analytics part of the Brilliant Distinctions program (BD Analytics). I’m proud of the growth, and very thankful. Half of my time is reserved for Acupuncture and the other half is for cosmetic injectables.
I intentionally left the numbers off the Botox and Juvederm growth chart because I thought they were somewhat distraction. Above is a screen capture of a chart created in Excel.
Notes about the Botox and Juvederm Data:
The data does not go back to 2006, when Surgical Artistry was formed.
The cutoff date between the years is December 15.
A different cutoff date was used in a prior analysis where mid August was the cutoff between the years. That (August to August) shows a greater increase in numbers when looking at the percentage increases for the years 2012 and 2013. The older charts and Botox/Juvederm data is here: Botox and Juvederm Growth 2013.
I just started using MailChimp as a way to keep in touch with our Botox Patients – and other patients at Surgical Artistry (Veins, Plastic Surgery, Acupuncture, Dermal Fillers).
190 emails added in 4 months = 47.5 emails per month
Here’s just an interesting statistic. For the months of August, September, October and November of 2014, I was able to add 190 patients to the mailing list. The mailing list as it stands has 2,712 patients on it. I guess I always thought we had more patients. But people frequently unsubscribe or even label our email as “spam” which comes back as a notice that someone complained.
Mail Chimp Costs
Mail Chimp currently costs about $50 per month. I think it’s convenient and it doesn’t bog down my own mail server. It keeps track of the duplicate emails, wrong emails, bounced emails, unsubscriptions and complaints. Mail chimp costs $50/month for 2801-5000 subscribers. With the current addition of 190 emails. We now have 2899 subscribers.
I manually remove the unsubscribers from our system
I look at the unsubscribers and complainers and I manually take them off our system. The reason for that? Because we have a birthday letter that we send out by ourselves, and we do it once a month and we don’t use Mail Chimp for that purpose. This way we won’t bother these folks with the birthday letter (email). What’s the Birthday letter? I wrote an article about the Botox Birthday Coupon. It’s our gift to our patients of $50 to use towards BOTOX and fillers if they want.
Keeping in touch
I’m using the email system to keep in touch and to announce current events such as possible Modesto Botox Specials, Brilliant Distinction changes, etc.
For fun, I like to see trends. And I like to use the functionality of an old Excel spreadsheet. I use Excel 2003 – it just seems most comfortable to me. I have updated version of Excel which I use but I still always seem to go back to the 2003 version. Just my preference. I make these charts based on data from Allergan’s Brilliant Distinctions – I also keep track of other Botox Statistics related to our Modesto Botox Practice. I also have 2013 Modesto Botox Statistics. I’m getting ready for 2014 Botox Statistics, but 2014 isn’t completely over yet. In fact November isn’t over yet either, but the next working day is Dec 1, 2014.
The Botox Patient Monthly Chart
The dip in September 2014 for Botox patients is due to a two week vacation away from the office. The much of the vacation was work related. With visits to other Botox practitioners, Acupuncture centers, and Qi-Gong lessons.
The orange arrow was drawn in by hand; there was no mathematical method done for the rendering of that line.
December 2014 is missing from the chart because December hasn’t come about yet.
It’s interesting to see that the growth so far seems to be linear.
The chart starts with the very beginning of 2011 where a large part of my practice included General Surgery, Veins, and Acupuncture.
In 2011, the average number of BOTOX patients per month was 22.5
In 2012, the average number of BOTOX patients per month was 42
In 2013, the average number of BOTOX patients per month was 60
In 2014, the average number of BOTOX patients per month is 82.9
We await December to finalize the 2014 number above.
This linear growth will start to level off in 2015. Why? Because I am totally running out of appointment slots. That’s fine with me. I’ve made peace with the idea that I’m not aiming to be busier. I just am just aiming for higher quality with each visit. I’m looking forward to December 2014, and a New Year 2015!
Office time is divided up among three main procedures: Botox, Veins, and Acupuncture
I had a chance to do some data analysis from January 1, 2014 to June 30, 2014. This is the first half of 2014. I get the question from time to time regarding what part of practice involves Botox or Acupuncture or Veins?
I’m happy to report the results. Basically it says that Botox is the biggest chunk of the office practice coming in at 47%, and Acupuncture is a close second at 45%. Veins occupies 8% of the practice.
What about Surgeries?
That wasn’t included here. It would be harder for me to figure out surgery vs. these office based procedures because the time required for surgery is usually much longer. These numbers here (and percentages) are based on the total number of patients coming in for these procedures. It is not based on time spent. It is just based on “patient load.”
So here’s the graphic that shows the division of office based procedures:
2013 Botox / Allergan Background for Calvin Lee, MD
I founded Surgical Artistry with my wife in 2006.
I have participated in cosmetic surgeries by assisting my wife (Dr. Tammy Wu) in plastic surgeries since 2006. I mainly assist with almost all tummy tucks and face lifts which are done by Dr. Tammy Wu, Board Certified Plastic Surgeon in Modesto.
Dr. Tammy Wu gave me my initial certification to inject Botox, via instruction, guidance, and critique. The certification was approved by California’s Cooperative of American Physicians. I have since developed my own style of injections. This was not required for me. But something I wanted to do.
I started officially injecting Botox in the year 2008 with approval from the Cooperative of American Physicians. I had to submit my trial cases of Botox and get a letter of recommendation.
Eventually, I became a speaker for the Allergan company (makers of Latisse, Botox, and Juvederm)
I have also received personal tips from one of the original injectors of Botox and Dermal Fillers, Dr. Steve Yoelin in 2013. I attended one of his lectures in 2013 and have kept in touch due to his kindness and generosity.
Summarized 2013 Statistics for Calvin Lee, MD regarding Botox in Modesto, CA
I definitely hope to continue to grow and I am very thankful to those who trust me with their cosmetic Botox injections.
For fun, I queried our database for the number of Botox visits I had in 2008 when I first officially started with Botox injections (May – after getting a self imposed formal certification to perform the procedure). I had 103 Botox patient visits in the year of 2008. In contrast, 724 patient visits for Botox for 2013 is a nice improvement.
Some Fun Statistics about my Modesto Botox Practice
by Calvin Lee, MD
I love to share information, and I wanted to be transparent about my Botox experience. I’ve been injecting Botox since around 2006. We started having more detailed tracking available to us starting in 2010 by having patients enroll in Brilliant Distinctions.
How the Botox statistics were obtained
The Botox statistics were obtained from Brilliant Distinctions Analytics. This is a free service included with our participation in Allergan‘s Brilliant Distinctions program which is a “frequent flyer rewards” type program. It is a free program for our patients to enroll. I’ve been keeping simple statistics of my Modesto Botox practice before by looking at total number of patients enrolled and looking at the total amount of coupons redeemed. Most of our Botox patients are enrolled in the Brilliant Distinctions patients. As are our Juvederm and Latisse patients. We do not currently have SkinMedica which is part of the Allergan family. But feel free to call us to see if we have encorporated SkinMedica into our collection of skin care products. (209) 551-1888.
Possible faults of the data collection
Not all of our patients are enrolled in the Brilliant Distinctions program.
More and more existing patients enrolled in Brilliant Distinctions as the program became more familiar to us. This means that any increases in the number of patients “seen” for Botox, may actually be lower than the reported number because the numbers we have reflect Botox patient enrollment into Brilliant Distinctions, not necessarily patients who have received Botox. Thus we are using Brilliant Distinctions registered visits as a surrogate for actual Botox visits. But i think the estimate is pretty close because we try to enroll all Botox patients into Brilliant Distinctions.
Here are the Botox Related Statistics of my Modesto based Practice which I have with my wife Dr. Tammy Wu, Plastic Surgeon
724 separate patient visits over the year for 2013. This represents a 43% increase over 2012 where I had 505 separate patient visits. In 2011 we had 270 patients registered. But I think this number might be “artificially” lower because many of our patients at the time weren’t signed up for Brilliant Distinctions. How is this calculated? I went through the Analytics part of Brilliant Distinctions and had the computer program extract out the patient data one month at a time.
Averaging 60.3 Botox Visits per month. 60.3 Botox visits per month is the average number of visits per month for 2013.
374 unique patients seen for Botox Cosmetic injections who are registered in Brilliant Distinctions in 2013. In 2012 we had 278 unique patients seen for Botox injections. In 2011 we had 180 Botox different patients. Unique, or different, patients means that these patients were counted only once even if they came to the office several times over the year.
I couldn’t seem to find too many monthly trends with our Botox Visits. But from what I can see over three years of data, it seems that there is a consistent increase in patients in March and November. I’m not sure about these seasonal changes, but this may be specific to our town of Modesto, CA.
We grew to have about 245 new Brilliant Distinctions Signups in the last year. This also includes Juvederm-only and Latisse-only-patients. This averages about .67 new Botox/Juvederm/Latisse patients per day (365 days per year).
We reached 702 unique patients on Brilliant distinctions. This growth in the number of unique patients is very steady – it doesn’t seem to be increasing exponentially, just a direct increase which is steady.
Financial analysis and comparison with the other components of my medical and surgical practice.
I have many medical colleagues and students who ask is a profession of doing Botox worth it? They mainly ask from a standpoint of does Botox make money?
Without going into gory details. I can say that the other parts of my medical practice was more profitable than the Botox part of the practice.
As with any other medical practice there’s the personal satisfaction aspect. For me is very satisfying to be injecting Botox. I enjoy the process and having wonderful patients who value appearance and beauty. And most of all, I enjoy working with my wife who is a plastic surgeon. I have been working with her since we moved to Modesto in 2003. However, it became an every-day work experience together since 2006 after we founded Surgical Artistry in Modesto, CA.
Another financial rewards related Botox question: How much overhead does one have when injecting? I guess one way to answer this question would be to look at my Botox and Dermal Filler practice in a vacuum. Botox and Fillers (ie. Juvederm Voluma, Juvederm Ultra, Juvederm Ultra Plus XC, Belotero Balance, etc) are expensive for the practice to buy. These are the most expensive products I have ever had for my surgical practice. Expensive in terms of price for size of product. In my estimation, I think a Cosmetic Injectible practice’s overhead with lasers (I have one laser) would be about 75%. Meaning there’s a 25% profit margin. This is without a surgical practice, vein practice or acupuncture practice. I don’t use our laser all that much, and this figure of a 25% profit margin on a Botox/Filler/Laser non-invasive cosmetic practice is for my practice. I’m sure it would vary. I’m factoring in the cost of the products and the overhead costs of the office – staffing, malpractice insurance, rent, utilities, supplies (syringes, etc). And this figure would be before tax – which will of course, take out another chunk! I hope this information helps. I’m thinking that most of the people reading up to this point are Botox injectors of sorts or interested in becoming one.
Graphical Representations of Botox Data
Conclusions and predictions.
Botox is growing at our practice in Modesto. There is definitely room for even more growth for my practice. 724 separate Botox visits is certainly a good “start.” I think my practice could handle twice that. I guess we shall see what 2014 holds – this is hard for me to predict. I think our growth will slow percentage-wise for 2014, I think it will be lower than the 43% growth we achieved this year. I think I would be happy with a 15% growth in the amount of Botox appointments. A 15% growth for next year will reveal 833 patients. So perhaps that’s my prediction for 2014.
We currently have 702 different patients signed up for Brilliant distinctions. If I were to be ambitious, I would hope to break 1000 new patients in our Modesto Practice’s Brilliant Distinctions program. But a conservative estimate based on calculations over the past 3 years would be 947 members signed up.