Category Archives: Brilliant Distinctions

Botox and Juvederm growth of about 60% per year for the past 2 years

botox juvederm growth
www.SurgeryToday.com (209) 551-1888. Calvin Lee, MD. Surgical Artistry. Modesto, CA.

The 60% growth of Botox and Juvederm (and Latisse too) mentioned in the title refers to the growth of new patients.  This does not reflect the growth in sales or profits, just purely the number of people our Modesto, CA practice has shared the usage of Botox, Juvederm and Latisse.

Unique Patients Seen Per Year on Brilliant Distinctions

Thank you for trusting me as your injector. This shows a nice increase of about 60% new patients per year. Data from our 635 patients enrolled in Botox/Juvederm’s Frequent Flyer Program called Brilliant Distinctions and our statistics since we started participating in the program in 2011.  Unique patients means that if a patient came four times a year, that patient is only counted as one Botox visit or one Juvederm visit (not 4).

The growth rate here of 68% for a year in 2012 and 53% for a year in 2013 for our Modesto Botox injection is just a growth rate of new patients coming to our practice.  It doesn’t reflect the growth rate of the amount of Botox used.  That would be another study.  Juvederm on the other had had a 62% growth rate for Juvederm in 2012 and 71% growth rate in 2013.

The full “year” was counted from August 15-August 14 of the following year.

We’ll see what 2014 brings.

Comparison to Latisse growth rate in terms of number of unique patients per year.

In 2012 and 2013, the total number of unique patients using Latisse is almost exactly the same as our number of Juvederm Patients.

Brilliant Distinctions Growth Rate for our Modesto Botox – Juvederm – Latisse Practice

Brilliant Distinctions is a way for patients to get discounts on Allegan Products.  The program is run by Allergan, not by our office.  But we accept Brilliant Distinctions coupons – even if you are new to Modesto, and have received Brilliant Distinctions coupons and points from other Botox/Juvederm practices in a different state.  BD = “Brilliant Distinctions”, but also means “Botox Discounts!”

I’m normally not fond of discounts, but Brilliant Distinctions fills in this gap for me and offers discounts to patients who usually like discounts.  I’m fond of consistency – which is what I want in my results – excellent consistent results, and thus I like the rest of my practice, which includes pricing, to remain consistent.

$51,000 paid to Surgical Artistry patients who are members

As of 8/13/13, $51,720 was paid to Surgical Artistry patients since we started participating in the Brilliant Distinctions program.  Details of our Modesto Brilliant Distinctions statistics.

Over 600 Brilliant Distinctions Members

As of 8/13/13 we have 633 BD members.  This represents a special occasion because it is the doubling of the original number when I first started paying attention to our BD statistics on 5/20/12.

I wrote this email to our staff congratulating them for sharing the Botox/Juvederm/Latisse coupons

We have been growing at a wonderful rate.  I need to also thank our wonderful patients for supporting us – thank you!!

Office (cc: Alyssa / Chris),
I’m cc’ing Alyssa and Chris from Allergan because they are part of our team.
Congratulations!  We grew the our Surgical Artistry / Brilliant Distinctions membership by one of the highest rates in our history.  Although it isn’t that much higher than our average growth, it is still one of the highest rates we’ve ever had.
  • This month we grew our patient base at a rate of 1.1 patients per day (based on ~30 days per month).
  • Last month we grew our patient base at a rate of 1.4 patients per day.
  • The months before that ranged from 0.53 to 1.28 patients per day.
1.1 patients per day is wonderful.  If I look back in time, we have been steadily averaging 0.6-0.7 patients per day and the last two months, we beat our own averages.  I think this is great.  Attached is an Excel spreadsheet graph (you know how I like these), which shows that today, we doubled our membership from May 22, 2012 – the day I tracking our usage of Brilliant Distinctions.  Thank you all for a record 2 months.  I’m looking forward to continued excellence for our Botox & Juvederm patients.
Good work team!
– Calvin Lee
doubled brilliant distinctions botox modesto
Visit us in Modesto: (209) 551-1888.