{"id":161,"date":"2013-12-25T09:47:00","date_gmt":"2013-12-25T09:47:00","guid":{"rendered":"https:\/\/www.injectionartistry.com\/botoxblog\/?p=161"},"modified":"2014-11-30T18:02:21","modified_gmt":"2014-11-30T18:02:21","slug":"modesto-botox-blog-in-review","status":"publish","type":"post","link":"https:\/\/www.injectionartistry.com\/botoxblog\/modesto-botox-blog-in-review\/","title":{"rendered":"Modesto Botox 2013 in review"},"content":{"rendered":"<h2>Some Fun Statistics about my Modesto Botox Practice<\/h2>\n<p>by Calvin Lee, MD<\/p>\n<p><span style=\"line-height: 1.5;\">I love to share information, and I wanted to be transparent about my Botox experience. \u00a0I&#8217;ve been injecting Botox since around 2006. \u00a0We started having more detailed tracking available to us starting in 2010 by having patients <a title=\"reasons for practitioners to use Brilliant Distinctions for their Botox patients.\" href=\"https:\/\/www.injectionartistry.com\/botoxblog\/botox-development-built-into-brilliant-distinctions\/\">enroll in Brilliant Distinctions<\/a>.<\/span><\/p>\n<h3>How the Botox statistics were obtained<\/h3>\n<p>The Botox statistics were obtained from <a title=\"Brilliant Distinctions Home Page\" href=\"https:\/\/www.brilliantdistinctionsprogram.com\/users\/BDDefault.aspx\">Brilliant Distinctions<\/a> Analytics. \u00a0This is a free service included with our participation in <a title=\"Allergan Botox company\" href=\"http:\/\/www.allergan.com\/index.htm\">Allergan<\/a>&#8216;s Brilliant Distinctions program which is a &#8220;frequent flyer rewards&#8221; type program. \u00a0It is a free program for our patients to enroll. \u00a0I&#8217;ve been keeping simple <a title=\"Brilliant Distinctions Statistics in my Modesto, CA Botox practice\" href=\"https:\/\/www.injectionartistry.com\/botox-discounts-brilliant-distinctions\/modesto-statistics\/\">statistics of my Modesto Botox practice<\/a> before by looking at total number of patients enrolled and looking at the total amount of coupons redeemed. \u00a0Most of our Botox patients are enrolled in the Brilliant Distinctions patients. \u00a0As are our <a title=\"Juvederm home page\" href=\"http:\/\/www.juvederm.com\/Views\/\">Juvederm<\/a> and <a title=\"Latisse Home Page\" href=\"http:\/\/www.latisse.com\/\">Latisse <\/a>patients. \u00a0We do not currently have <a title=\"SkinMedica home page\" href=\"http:\/\/www.skinmedica.com\/\">SkinMedica <\/a>which is part of the Allergan family. \u00a0But feel free to call us to see if we have encorporated SkinMedica into our collection of skin care products. \u00a0(209) 551-1888.<\/p>\n<h3>Possible faults of the data collection<\/h3>\n<ul>\n<li>Not all of our patients are enrolled in the Brilliant Distinctions program.<\/li>\n<li>More and more existing patients enrolled in Brilliant Distinctions as the program became more familiar to us. \u00a0This means that any increases in the number of patients &#8220;seen&#8221; for Botox, may actually be lower than the reported number because the numbers we have reflect Botox patient enrollment into Brilliant Distinctions, not necessarily patients who have received Botox. \u00a0Thus we are using Brilliant Distinctions registered visits as a surrogate for actual Botox visits. \u00a0But i think the estimate is pretty close because we try to enroll all Botox patients into Brilliant Distinctions.<\/li>\n<\/ul>\n<h3>Here are the Botox Related Statistics of my Modesto based Practice which I have with my wife Dr. Tammy Wu, Plastic Surgeon<\/h3>\n<ul>\n<li><strong>724 separate patient visits over the year for 2013.<\/strong>\u00a0\u00a0This represents a 43% increase over 2012 where I had 505 separate patient visits. \u00a0In 2011 we had 270 patients registered. \u00a0But I think this number might be &#8220;artificially&#8221; lower because many of our patients at the time weren&#8217;t signed up for Brilliant Distinctions. \u00a0How is this calculated? \u00a0I went through the Analytics part of Brilliant Distinctions and had the computer program extract out the patient data one month at a time.<\/li>\n<li><strong>Averaging 60.3 Botox Visits per month.<\/strong>\u00a0\u00a060.3 Botox visits per month is the average number of visits per month for 2013.<\/li>\n<li><strong style=\"line-height: 1.5;\">374 unique patients seen for Botox Cosmetic<\/strong><span style=\"line-height: 1.5;\"> injections who are registered in Brilliant Distinctions in 2013. \u00a0In 2012 we had 278 unique patients seen for Botox injections. \u00a0In 2011 we had 180 Botox different patients. \u00a0Unique, or different, patients means that these patients were counted only once even if they came to the office several times over the year.<\/span><\/li>\n<li>I couldn&#8217;t seem to find too many monthly trends with our Botox Visits. \u00a0But from what I can see over three years of data, it seems that there is a consistent increase in patients in <strong>March<\/strong> and <strong>November<\/strong>. \u00a0I&#8217;m not sure about these seasonal changes, but this may be specific to our town of Modesto, CA.<\/li>\n<li><strong style=\"line-height: 1.5;\">We grew to have about 245 new Brilliant Distinctions Signups<\/strong><span style=\"line-height: 1.5;\"> in the last year. \u00a0This also includes Juvederm-only and Latisse-only-patients. \u00a0This averages about .67 new Botox\/Juvederm\/Latisse patients per day (365 days per year).<\/span><\/li>\n<li>We reached 702 unique patients on Brilliant distinctions. \u00a0This growth in the number of unique patients is very steady &#8211; it doesn&#8217;t seem to be increasing exponentially, just a direct increase which is steady.<\/li>\n<\/ul>\n<h3>Financial analysis and comparison with the other components of my medical and surgical practice.<\/h3>\n<p>I have many medical colleagues and students who ask is a profession of doing Botox worth it? \u00a0They mainly ask from a standpoint of does Botox make money?<\/p>\n<p>Without going into gory details. \u00a0I can say that \u00a0the other parts of my medical practice was more profitable than the Botox part of the practice.<\/p>\n<p>As with any other medical practice there&#8217;s the personal satisfaction aspect. \u00a0For me is very satisfying to be injecting Botox. \u00a0I enjoy the process and having wonderful patients who value appearance and beauty. \u00a0And most of all, I enjoy working with my wife who is a plastic surgeon. \u00a0I have been working with her since we moved to Modesto in 2003. \u00a0However, it became an every-day work experience together since 2006 after we founded Surgical Artistry in Modesto, CA.<\/p>\n<p>Another <a href=\"http:\/\/money.cnn.com\/\">financial rewards<\/a> related Botox question: \u00a0How much overhead does one have when injecting? \u00a0I guess one way to answer this question would be to look at my Botox and Dermal Filler practice in a vacuum. \u00a0Botox and Fillers (ie. Juvederm Voluma, Juvederm Ultra, Juvederm Ultra Plus XC, Belotero Balance, etc) are expensive for the practice to buy. \u00a0These are the most expensive products I have ever had for my surgical practice. \u00a0Expensive in terms of price for size of product. \u00a0In my estimation, I think a Cosmetic Injectible practice&#8217;s overhead with lasers (I have one laser) would be about 75%. \u00a0Meaning there&#8217;s a 25% profit margin. \u00a0This is without a surgical practice, vein practice or acupuncture practice. \u00a0 I don&#8217;t use our laser all that much, and this figure of a 25% profit margin on a Botox\/Filler\/Laser non-invasive cosmetic practice is for my practice. \u00a0I&#8217;m sure it would vary. \u00a0I&#8217;m factoring in the cost of the products and the overhead costs of the office &#8211; staffing, malpractice insurance, rent, utilities, supplies (syringes, etc). \u00a0And this figure would be before tax &#8211; which will of course, take out another chunk! \u00a0I hope this information helps. \u00a0I&#8217;m thinking that most of the people reading up to this point are Botox injectors of sorts or interested in becoming one.<\/p>\n<h3>Graphical Representations of Botox Data<\/h3>\n<figure id=\"attachment_162\" aria-describedby=\"caption-attachment-162\" style=\"width: 300px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.injectionartistry.com\/botoxblog\/wp-content\/uploads\/2013\/12\/Modesto-Botox-Monthly-Statistics.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-162\" src=\"https:\/\/www.injectionartistry.com\/botoxblog\/wp-content\/uploads\/2013\/12\/Modesto-Botox-Monthly-Statistics-300x175.png\" alt=\"Modesto Botox Monthly Statistics\" width=\"300\" height=\"175\" srcset=\"https:\/\/www.injectionartistry.com\/botoxblog\/wp-content\/uploads\/2013\/12\/Modesto-Botox-Monthly-Statistics-300x175.png 300w, https:\/\/www.injectionartistry.com\/botoxblog\/wp-content\/uploads\/2013\/12\/Modesto-Botox-Monthly-Statistics.png 786w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><figcaption id=\"caption-attachment-162\" class=\"wp-caption-text\">Number of Unique Botox Visits to my Modesto Botox Practice broken down by Month<\/figcaption><\/figure>\n<figure id=\"attachment_163\" aria-describedby=\"caption-attachment-163\" style=\"width: 300px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.injectionartistry.com\/botoxblog\/wp-content\/uploads\/2013\/12\/Botox-patients-per-month-with-actual-numbers.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-163\" src=\"https:\/\/www.injectionartistry.com\/botoxblog\/wp-content\/uploads\/2013\/12\/Botox-patients-per-month-with-actual-numbers-300x157.png\" alt=\"Botox patients per month with actual numbers\" width=\"300\" height=\"157\" srcset=\"https:\/\/www.injectionartistry.com\/botoxblog\/wp-content\/uploads\/2013\/12\/Botox-patients-per-month-with-actual-numbers-300x157.png 300w, https:\/\/www.injectionartistry.com\/botoxblog\/wp-content\/uploads\/2013\/12\/Botox-patients-per-month-with-actual-numbers-1024x538.png 1024w, https:\/\/www.injectionartistry.com\/botoxblog\/wp-content\/uploads\/2013\/12\/Botox-patients-per-month-with-actual-numbers.png 1100w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><figcaption id=\"caption-attachment-163\" class=\"wp-caption-text\">The graph shows the Botox Patient Visits for the past consecutive 35 months. It is missing December 2013&#8217;s data. But for 35 months before December, it is shown above.<\/figcaption><\/figure>\n<h3>Conclusions and predictions.<\/h3>\n<p>Botox is growing at our practice in Modesto. \u00a0There is definitely room for even more growth for my practice. \u00a0 724 separate Botox visits is certainly a good &#8220;start.&#8221; \u00a0I think my practice could handle twice that. \u00a0I guess we shall see what 2014 holds &#8211; this is hard for me to predict. \u00a0I think our growth will slow percentage-wise for 2014, I think it will be lower than \u00a0the 43% growth we achieved this year. \u00a0I think I would be happy with a 15% growth in the amount of Botox appointments. \u00a0A 15% growth for next year will reveal 833 patients. \u00a0So perhaps that&#8217;s my prediction for 2014.<\/p>\n<p>We currently have 702 different patients signed up for Brilliant distinctions. \u00a0If I were to be ambitious, I would hope to break 1000 new patients in our Modesto Practice&#8217;s Brilliant Distinctions program. \u00a0But a conservative estimate based on calculations over the past 3 years would be 947 members signed up.<\/p>\n<p>Good luck and Merry Christmas!<\/p>\n<p>Please visit our main <a title=\"Botox in Modesto by Calvin Lee\" href=\"http:\/\/www.injectionartistry\">Modesto Botox<\/a> home page<\/p>\n<p>Update: Please see a new Blog entry: \u00a0<a href=\"https:\/\/www.injectionartistry.com\/botoxblog\/monthly-botox-chart-november-2014\/\">Botox Charting of 2011-November 2014: BOTOX patients per month<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Some Fun Statistics about my Modesto Botox Practice by Calvin Lee, MD I love to share information, and I wanted to be transparent about my Botox experience. \u00a0I&#8217;ve been injecting Botox since around 2006. \u00a0We started having more detailed tracking available to us starting in 2010 by having patients enroll in Brilliant Distinctions. How the &hellip; <a href=\"https:\/\/www.injectionartistry.com\/botoxblog\/modesto-botox-blog-in-review\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Modesto Botox 2013 in review<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,3,23,4,17,66,64],"tags":[65,29,67],"class_list":["post-161","post","type-post","status-publish","format-standard","hentry","category-botox","category-botox-injectors","category-brilliant-distinctions","category-juvederm","category-modesto","category-statistics-2","category-year-in-review","tag-65","tag-calvin-lee","tag-modesto-botox-statistics"],"_links":{"self":[{"href":"https:\/\/www.injectionartistry.com\/botoxblog\/wp-json\/wp\/v2\/posts\/161","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.injectionartistry.com\/botoxblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.injectionartistry.com\/botoxblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.injectionartistry.com\/botoxblog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.injectionartistry.com\/botoxblog\/wp-json\/wp\/v2\/comments?post=161"}],"version-history":[{"count":8,"href":"https:\/\/www.injectionartistry.com\/botoxblog\/wp-json\/wp\/v2\/posts\/161\/revisions"}],"predecessor-version":[{"id":405,"href":"https:\/\/www.injectionartistry.com\/botoxblog\/wp-json\/wp\/v2\/posts\/161\/revisions\/405"}],"wp:attachment":[{"href":"https:\/\/www.injectionartistry.com\/botoxblog\/wp-json\/wp\/v2\/media?parent=161"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.injectionartistry.com\/botoxblog\/wp-json\/wp\/v2\/categories?post=161"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.injectionartistry.com\/botoxblog\/wp-json\/wp\/v2\/tags?post=161"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}